Across the travel and aviation industry, knowing your customer is critical in a challenging and competitive market. Every booking – be it a passenger, a VIP lounge visitor or cargo fare – generates vast amounts of data – from names and addresses to travel preferences, special requirements, connections to other passengers and more.
Is that data coming together to show you a complete picture of those customers as people – or is it just scattered information that remains untapped and underutilized? Without a comprehensive understanding of your customers, you may be missing out on valuable opportunities to cater to their individual needs and preferences, ultimately hindering your ability to deliver exceptional customer experiences.
With a single view of each customer, you can use data to create better experiences, boost your margins, improve cost management and gain business over your competitors – but how do you achieve it?
Customer Master Data Management (MDM), enables you to create a 360 view of your customers: discovering a ‘Golden Record’ that presents a single version of the truth and transforms the service you provide to your customers. Our guide talks you through the process of effective customer MDM in travel and aviation, helping you to see the value of bringing your data together to form one, central view: and see your customers as real passengers, not just a series of bookings.