Customer Master
Data Management

The more your data can tell you about your customers, the better you can engage with them. From more increased ROI on marketing spend to developing tailored digital experiences, your Customer Data should be providing myriad commercial opportunities by helping you to understand your customers’ behaviour, wants, needs and experiences. By acting on reliable, up-to-date data, you can forge stronger relationships with your customers, driving repeat business and loyalty in an increasingly competitive market.

With Customer MDM, you can:

• Establish a Golden Record for every customer.
• Increase sales by targeting the right people and serving more tailored marketing.
• Improve ROI by using data to focus resources in the right places.
• Improve retention by creating a better, more personal customer experience.
• Make better decisions, informed by accurate data.
• React faster, responding with agility to market opportunities and disruptions.
• Create watertight compliance, with information readily available and correctly tagged.
• Support and protect your customers using the information available.
• Streamline operations, without sacrificing customer service or experience.
• Build a truly tailored and effective digital journey.

What is Customer MDM?

With Customer MDM, you’re creating a single source of your customer data, to ensure that it is always up-to-date and accurate whenever and wherever it is accessed. With all customer master data processed in one platform, it enables different departments and individuals to upload, edit and access data, rather than duplicating it across the business and siloing data that can’t be accessed elsewhere. The result is a ‘Golden Record’ of every customer: one source of truth giving an accurate view across every channel and data source. 

For your organization, it opens possibilities to explore data-driven initiatives, confident that they are being fuelled by reliable data. 

For your customers, it means that there is one reliable, secure source of their data, improving their experience with your brand. 

How can I implement Customer MDM successfully?

MDM is not a technology you can plug in and start seeing results. It needs to be culturally and procedurally embedded into the business, with Data Quality and Data Governance initiatives to support your business as it transforms the way it manages Customer Data. By taking an agile approach to Customer MDM implementation, Agile Solutions can help you to see a swift return on your investment, helping you to extract commercial value from your platform quickly.

Speak to one of our experts for advice on introducing Customer MDM in your organization.

How Agile Solutions deliver Customer MDM

At Agile Solutions, we utilize the Agile Information Management (AIM) method: a structured approach that will help you achieve business agility through MDM.

Discover

We engage with stakeholders to understand where you currently are and where you need to be. We’ll look at your corporate priorities and assess your current data landscape (including categorization and organization).

Evaluate

We assess our findings against best practice, to identify and create the best approach to drive your data strategy. We benchmark against other organizations of a similar size and scale across different industries to provide a maturity score.

Enable

We address your strategic gaps, establish data dictionaries, define what high quality data looks like and install toolsets, to support your data strategy and initiate and evolve data governance.

Embed

We work with stakeholders to improve your data culture and increase data literacy, through training, knowledge transfer activities, establishing centers of excellence and implementing data ownership models.

Manage

We then roll out policies, processes, DQ Indexes, KPIs, roles and accountabilities to establish governance as business as usual and help you maintain effective data management using your chosen tool.

Customer MDM in your sector

Discover the possibilities – and the unique challenges – of Customer MDM in your sector. Download your industry-specific guide.

Financial Services  

Know your customer: An Agile Solutions Guide to Customer MDM

Travel & Aviation

Know your customer: An Agile Solutions guide to Customer MDM in Travel & Aviation

After Customer MDM, what’s next?

Master Data Management (MDM) can also act as a springboard for other data-driven initiatives, providing reliable data to help you:

• Implement self-service portals and omnichannel campaigns, powered by accurate and up-to-date data.
• Launch automations with minimal risk of errors.
• Drive digital contact centres that benefit, rather than frustrate, the customer.
• Add value and convenience along the customer’s digital journey, reflecting the more digital lives we now lead.

Effective Customer MDM essentially helps you build a strong foundation for every data initiative, whether it’s marketing automation, Data Science, Visualization or something else entirely. It can also help you to focus your Data Quality and Data Governance practices, for a more sustainable approach to data and the makings of a robust Data Culture.

Introduce Customer MDM to your organization

Start seeing your customers as people, not disconnected data, with Customer MDM. Speak to our team for advice on how to introduce Customer MDM in your organization – from how quickly you can expect to see a return on investment to overcoming challenges.